Welcome to the Primal Performance Academy™

Primal Performance 90™ in action.

Fall 2026 Inaugural Class

Play Better. Think Less. Enjoy Golf for Life.

Golf instruction has spent decades trying to fix golf swings.

We believe the better approach is to build better performers.

The Primal Performance Academy™ is a new model for golf development, built around measurable performance, purposeful practice, and mental mastery. Our flagship program, Primal Performance 90™, combines coaching, benchmarking, speed development, and performance psychology into a complete system that helps golfers of every age and ability play better golf.

Whether you're a beginner learning the game correctly, a high school golfer chasing a college roster, a competitive amateur looking to lower your handicap, or simply someone who wants to enjoy golf again, Primal Performance 90™ provides a clear roadmap to measurable improvement.

The Base Program

13 Weeks • 10 Coaching Sessions

The inaugural Fall 2026 class begins Monday, August 24, 2026.

Students have thirteen weeks to complete ten professionally coached sessions.

Choose the schedule that fits your goals:

• One session per week

• Two sessions per week for accelerated improvement

Every coaching session is limited to four players, ensuring every student receives personalized instruction and individual feedback.

Every session is coached by Mike Wray alongside a Certified Primal Performance Lead Instructor.

Who Should Attend?

Primal Performance 90™ is designed for:

• Junior golfers

• High school golfers

• Homeschool students

• Ladies programs

• Adult golfers

• Competitive amateurs

• Seniors

• Beginners through advanced players

Homeschool tuition rates are available.

No handicap requirement.

No swing style requirement.

Just a commitment to improve.

Weekly Schedule

Afternoon Coaching

Monday – Wednesday

• 4:00 PM

• 5:00 PM

• 6:00 PM

• 7:00 PM

Perfect for juniors, high school players and working adults.

Morning Coaching

Monday – Thursday

• 10:00 AM

• 11:00 AM

• 1:00 PM

• 2:00 PM

Designed for homeschool students, ladies, retirees and flexible schedules.

Performance Friday™

Friday
10:00 AM – 4:00 PM

Performance Friday™ is an optional coaching day available exclusively to Primal Performance Academy™ students.

Available for an additional per-session fee, students may schedule extra coaching for:

• Private instruction

• Tournament preparation

• Additional benchmarking

• Equipment evaluations

• Makeup sessions (when available)

• Skill refinement

• Extra repetitions to accelerate improvement

Train when you need it—not just when it's scheduled.

Every Student Receives

Every Primal Performance 90™ student receives:

• Primal Performance Assessment™ (PPA™) with complete performance benchmarking

• Primal Performance Evaluation™ (PPE™) — a personal one-on-one evaluation with Mike Wray

• Ten professionally coached small-group coaching sessions

• Coaching by Mike Wray and a Certified Primal Performance Lead Instructor

• Mach 3 Speed Training™

• One-year SwingBeats™ membership

• FireSticks™ Setup Trainer

• Ongoing progress tracking and performance benchmarking throughout the program

The Primal Performance System™

Every session is built around the Academy's performance model.

Students learn to:

• Build an athletic, repeatable setup

• Develop instinctive motion

• Master pace and tempo

• Improve speed and power

• Calibrate distance control

• Build their Shot Ladder™

• Create a personalized PlayBook™

• Master the Five Mental Battles of Golf

• Develop a Performance Identity instead of swing thoughts

Every lesson has a measurable objective.

Every drill has a purpose.

Every student knows exactly what they're improving.

The Train to Ten™ Certification System

Unlike traditional golf instruction, advancement at the Primal Performance Academy™ is earned—not given.

Students progress through a series of performance certifications by successfully completing Train to Ten™ benchmarks.

To earn certification, students must demonstrate consistent performance standards rather than simply attending lessons.

Each level validates a golfer's ability to perform under measurable conditions and provides a clear pathway for long-term development.

Certification is based on:

• Distance control

• Accuracy

• Dispersion

• Speed

• Shot consistency

• Performance under pressure

• Practice completion

• On-course application

As students progress, they earn higher certification levels and demonstrate increasing mastery of the Primal Performance System™.

Future instructor certification programs will follow the same Train to Ten™ standards, ensuring every Certified Primal Performance Coach teaches the same measurable system.

Expected Results

Students who commit to the process can expect to:

• Increase driver distance by 20% or more

• Lower scores by 4–10 strokes or more

• Improve wedge consistency dramatically

• Develop a repeatable pre-shot routine

• Practice with purpose

• Gain confidence under pressure

• Build measurable performance instead of relying on feel

The Real Transformation

Primal Performance 90™ isn't about building a prettier golf swing.

It's about becoming a better performer.

Throughout the program you'll:

• Discover your Golf Performance Archetype

• Build a new Performance Identity

• Learn to win the Five Mental Battles of Golf

• Replace overthinking with instinctive execution

• Return to the Primal State of Performance

• Rediscover the enjoyment that first drew you to the game

When performance becomes instinctive, golf becomes fun again.

Fall 2026 Enrollment

Primal Performance Academy™

Primal Performance 90™

• Fall Class begins Monday, August 24, 2026

• 13-week semester

• 10 professionally coached sessions

• Morning and afternoon classes

• One or two sessions per week

• Maximum four players per session

• Homeschool tuition rates available

• Performance Friday™ optional coaching

• All ages and abilities welcome

The Future of Golf Development Begins Here.

Train Better. Benchmark Everything. Earn Your Certification. Play Your Best Golf.