The Primal Performance 90™ (PP90™) is a personalized 90-day coaching program designed to help committed golfers transform the way they practice, prepare, think, and perform on the golf course.
Unlike traditional golf instruction that focuses primarily on swing mechanics, PP90 develops your complete Performance Operating System™ by integrating setup, motion, pace training, scoring strategy, course management, mental performance, and accountability into one complete improvement system.
The program begins with your Primal Performance Assessment™ and Primal Performance Evaluation™, where we identify your greatest strengths, weaknesses, opportunities, and performance gaps. Together, we build your customized Primal Improvement Plan™ based on your goals, skill level, playing style, and available practice time.
Over ten one-on-one coaching sessions, you'll progressively build the skills, habits, and confidence necessary to transfer your practice to the golf course.
Session 1 – The Primal Setup & Motion
Build a repeatable foundation for consistent, powerful swings.
Session 2 – Pace Training & The Benchmark Shot
Discover your ideal tempo, calibrate your rhythm, and establish your benchmark shot.
Session 3 – The 100 IN™ Scoring System
Master distance control, dispersion, and scoring shots from 40–100 yards.
Session 4 – Approach Mastery
Attack pins with confidence and improve consistency from 110 yards and beyond.
Session 5 – Speed Training & The Driver
Increase clubhead speed, improve efficiency, and maximize driving distance.
Session 6 – Installing the PlayBook™
Develop your personalized game plan and course strategy for smarter decision-making.
Session 7 – The Short Game Inside 40 Yards
Learn to get up and down more consistently and save strokes around the green.
Session 8 – Putting Performance
Develop a confident, repeatable putting process that performs under pressure.
Session 9 – Game Day Course Strategy™
Apply your Shot Cone™ to make better decisions, manage risk, and lower scores.
Session 10 – Hone Your Cone™
Refine your skills, tighten your dispersion, and optimize every part of your game.
Build a consistent, repeatable performance foundation.
Develop a personalized practice system.
Improve distance control and scoring ability.
Learn to make smarter decisions under pressure.
Build confidence through measurable performance standards.
Eliminate unnecessary swing thoughts and overthinking.
Create lasting performance habits that transfer from practice to the course.
Receive accountability, coaching, and a clear implementation plan every step of the way.
By the end of PP90™, you'll have more than a better golf swing—you'll have a complete performance system you can trust under pressure.
You'll know exactly what to practice, how to prepare, and how to perform instinctively when it matters most.
You'll play with greater confidence, make smarter decisions, score more consistently, and enjoy the game the way it was meant to be played.
Unlearn. Retrain. Perform. Set Fire to Your Game.
At the Primal Performance Institute™, we believe golf is the world's greatest leadership training laboratory.
Not because it teaches leadership.
Because it reveals it.
Every round places leaders in an environment where every decision has consequences, every mistake requires recovery, and every success demands disciplined execution. The golf course exposes how people think under pressure, regulate emotion, make decisions with incomplete information, communicate with others, adapt to changing conditions, and respond to adversity.
There are no timeouts.
No substitutions.
No one to blame.
Just preparation, execution, feedback, and continuous improvement.
That is why golf is our delivery vehicle.
Unlike traditional leadership development programs conducted in classrooms, the golf course provides immediate, objective feedback. Every shot becomes a measurable expression of focus, confidence, emotional regulation, biomechanics, decision-making, and trust.
It is a living laboratory for human performance.
Through our proprietary Performance SWOT Analysis™, we identify the strengths, weaknesses, opportunities, and threats that influence how each participant performs under pressure. We then build a personalized development plan that integrates biomechanics, neuroscience, motor learning, performance psychology, physiology, and executive coaching into one comprehensive performance operating system.
While participants often become significantly better golfers, golf is never the ultimate objective.
The objective is to develop better performers.
Participants learn to simplify complexity, trust their preparation, regulate emotions, make better decisions, move more efficiently, recover quickly from setbacks, and execute consistently when the stakes are highest.
These are the same behaviors that define exceptional leaders.
For organizations, the return extends far beyond the golf course. Leaders become more confident in client-facing situations, teams communicate more effectively, employees develop healthier performance habits, and organizations cultivate a culture of resilience, accountability, and continuous improvement.
The Primal Performance Institute™ delivers executive coaching, corporate leadership development, wellness initiatives, executive retreats, and performance academies—all using golf as the world's greatest leadership training laboratory.
Because performance is transferable.
The habits that produce excellence on the golf course are the same habits that produce excellence in leadership, business, health, and life.
Golf doesn't build character.
It reveals character.
And once revealed, it becomes one of the most powerful environments ever created for developing it.
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